We built the tool we needed

We're Primecut — a web development and SEO agency with over 20 years of experience helping businesses grow online. From early web development to e-commerce, SEO, and digital marketing, we've been doing this since the beginning.

For years, traditional SEO worked. We optimized our clients' content for keywords, built backlinks, improved page speed — and watched their organic traffic grow. It was a proven playbook.

Then we started noticing the drops.

Organic click-through rates declining. Google AI Overview answering queries directly. ChatGPT and Perplexity becoming the first place people search. Our clients' content was still ranking — but fewer people were clicking through.

We realized the game had changed. Ranking wasn't enough anymore. The new goal was to become the source that AI engines cite. But none of our existing SEO tools measured that. They checked keywords and backlinks — not whether AI could actually read, understand, and reference the content.

So we built ContentOptima.

"We spent months analyzing what makes AI search engines cite one page over another. The answer wasn't keywords or backlinks — it was content structure, clarity, and trust signals. We turned those findings into 34 specific, checkable elements."

— The Primecut Team

Why we made it deterministic

As an agency, we needed to show clients real progress. With other tools, we'd run the same page twice and get different scores. How do you tell a client "your content improved" when the numbers fluctuate randomly?

That's why ContentOptima uses 34 pass/fail checks instead of subjective AI scoring. Fix a check, gain those exact points. Same page, same score. Every time. It's the reporting clarity we always wanted.

From SEO to GEO

We still do traditional SEO for our clients. But now we add GEO (Generative Engine Optimization) on top. ContentOptima is the tool that makes that possible — for us and for any agency or website owner who sees the shift happening.

If you're an SEO agency looking to offer GEO services, or a website owner who wants to future-proof your content — this is the tool we built for exactly that.

Our approach

Deterministic over subjective

Pass or fail. No ambiguity. Same page analyzed twice gives the same score.

Actionable over advisory

Every failed check comes with copy-paste content and exact placement instructions.

Transparent over opaque

You see every check, every point, every reason. No black-box scoring.

Affordable over enterprise

Free tier forever. Lifetime deal at $69. Built for agencies and solopreneurs.

Get in touch

Questions, feedback, or partnership inquiries? Contact us or email info@contentoptima.com.